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Title: Religious priming increases help if requesters dress poorly : effects of dress, priming, and task difficulty on helping behaviors
Authors: Lu, HJ 
Chan, KY
Keywords: Dress
Religious priming
Helping behaviors
Issue Date: 2015
Publisher: Canadian Center of Science and Education
Source: International journal of psychological studies, 2015, v. 7, no. 2, p. 164-173 How to cite?
Journal: International journal of psychological studies 
Abstract: The present study investigated requester–helper interaction, helper personal disposition, and their interactions in effecting helping behavior. In a 2 × 2 × 2 experimental design, participants were asked to help with an effortful or effortless task by a well-dressed or poorly dressed help requester after being primed with religious or neutral words. Results showed that well-dressed requesters, religious primes, and effortless tasks independently increased helping behavior, and helping with effortful task requested by poorly dressed requesters particularly increased after religious primes. These findings provide an integrated understanding of the micro and meso causes of helping behavior.
ISSN: 1918-7211 (print)
1918-722X (online)
DOI: 10.5539/ijps.v7n2p164
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