Please use this identifier to cite or link to this item:
Title: Discursive construction of corporate identity on the web: an intercultural perspective
Authors: Liu, M
Wu, D 
Keywords: Intercultural communication
Corporate identity
Corpus-assisted discourse study
Issue Date: 2015
Publisher: International Association for Intercultural Communication Studies
Source: Intercultural communication studies, 2015, v. 24, no. 1, p. 50-65 How to cite?
Journal: Intercultural communication studies 
Abstract: This paper examines the discursive construction of corporate identity on the web from a glocalization perspective. Adopting a corpus-assisted discourse analysis approach, it compares English websites of top 10 energy companies in China and the US. The findings suggest that both global patterns and local preferences can be identified in their corporate identity construction. It is argued that they can be explained in terms of the special functions of the discourse itself and the particular socio-cultural context in which these companies are situated.
ISSN: 1057-7769
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

Last Week
Last month
Citations as of Nov 12, 2018

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.