Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55686
Title: Customers' perceptions of demand-driven pricing in revenue management context : comparisons of six tourism and hospitality industries
Authors: Heo, C
Lee, S
Keywords: Fairness Perceptions
Perceived Scarcity Of Capacity
Pricing
Revenue Management
Issue Date: 2010
Publisher: InterScience
Source: International journal of revenue management, 2010, v. 4 , no. 3-4, p. 382-402 How to cite?
Journal: International journal of revenue management 
Abstract: Revenue management (RM) has been widely applied in capacityconstrained tourism industries to maximise revenue by effectively managing demand and capacity. To gain long-run profit, understanding customers' perceptions of RM practices is important. This study attempts to build a better understanding of customers' perceptions of RM practices in terms of familiarity and fairness in six tourism and hospitality industries: airlines, hotels, restaurants, golf clubs, galleries and museums and theme parks. In addition, the study examines customers' perceptions of capacity scarcity during highdemand seasons for the six industries.
URI: http://hdl.handle.net/10397/55686
ISSN: 1474-7332
DOI: 10.1504/IJRM.2010.036030
Appears in Collections:Journal/Magazine Article

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