Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55331
Title: Shape matters : How logo shapes influence consumer reactions
Authors: Jiang, Y 
Gorn, GJ 
Galli, M
Chattopadhyay, A
Issue Date: 2015
Publisher: Taylor and Francis Inc.
Source: In B Schmitt & L Lee (Eds.), The psychology of the Asian consumer, p. 135-138. New York: Taylor and Francis Inc., 2015 How to cite?
URI: http://hdl.handle.net/10397/55331
ISBN: 9781317514893
9780765644558
DOI: 10.4324/9781315719078
Appears in Collections:Book Chapter

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