Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55326
Title: Effects of used garment collection programs in fast-fashion brands
Authors: Choi, TM 
Guo, S
Ho, SSY
Li, WY
Issue Date: 2015
Publisher: Springer
Source: In TM Choi & TCE Cheng (Eds.), Sustainable fashion supply chain management : from sourcing to retailing, p. 183-197. Cham: Springer, 2015 How to cite?
Series/Report no.: Springer series in supply chain management ; v. 1
Abstract: This research aims to investigate the fast-fashion brands’ recently implemented used garment collection (UGC) scheme. It examines the effects brought by the UGC programs on brand awareness and image building of fast-fashion companies. A convenience sampling based consumer survey is conducted for this study. The statistical results reveal that the UGC scheme offered by fast-fashion companies is correlated to brand awareness and brand image. The findings imply that fast-fashion retailers can employ the used apparel collection program as a marketing scheme to help establish their own green brand image. This measure also enhances the fast-fashion retailers’ brand positioning and their competitiveness in the market.
URI: http://hdl.handle.net/10397/55326
ISBN: 9783319127033
9783319127026
DOI: 10.1007/978-3-319-12703-3_10
Appears in Collections:Book Chapter

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