Please use this identifier to cite or link to this item:
Title: Effects of used garment collection programs in fast-fashion brands
Authors: Choi, TM 
Guo, S
Li, WY
Issue Date: 2015
Publisher: Springer
Source: In TM Choi & TCE Cheng (Eds.), Sustainable fashion supply chain management : from sourcing to retailing, p. 183-197. Cham: Springer, 2015 How to cite?
Series/Report no.: Springer series in supply chain management ; v. 1
Abstract: This research aims to investigate the fast-fashion brands’ recently implemented used garment collection (UGC) scheme. It examines the effects brought by the UGC programs on brand awareness and image building of fast-fashion companies. A convenience sampling based consumer survey is conducted for this study. The statistical results reveal that the UGC scheme offered by fast-fashion companies is correlated to brand awareness and brand image. The findings imply that fast-fashion retailers can employ the used apparel collection program as a marketing scheme to help establish their own green brand image. This measure also enhances the fast-fashion retailers’ brand positioning and their competitiveness in the market.
ISBN: 9783319127033
DOI: 10.1007/978-3-319-12703-3_10
Appears in Collections:Book Chapter

View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

Last Week
Last month
Checked on Sep 17, 2017

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.