Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55176
Title: The emergence of the Mainland Chinese outbound travel market and its implications for tourism marketing
Authors: Zhang Qiu, H 
Heung, VCS
Keywords: Mainland Chinese
Outbound travel
Characteristics
Market performance
Policy implications
Issue Date: 2002
Publisher: SAGE Publications
Source: Journal of vacation marketing, 2002, v. 8, no. 1, p. 7-12 How to cite?
Journal: Journal of vacation marketing 
Abstract: The purpose of this paper is to analyse the current trends of the mainland Chinese outbound travellers to Hong Kong. According to the World Tourism Organisationâs forecasted figures, China will be the fourth largest generator of outbound tourists in the world. In 2000, China generated about 29 per cent of the total tourists to Hong Kong, and was the biggest market for Hong Kong. Given the importance of this market, this study attempts to find out how the trend of outbound travel and market performance has been developed; what the main social, economic and political factors are affecting the emergence of the China outbound market; and what the policy implications are for the tourism industry in Hong Kong and the Asia Pacific region.
URI: http://hdl.handle.net/10397/55176
ISSN: 1356-7667 (print)
1479-1870 (online)
DOI: 10.1177/135676670200800102
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