Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55137
Title: To gamble or not? Perceptions of Macau among Mainland Chinese and Hong Kong visitors
Authors: Zeng, Z
Prentice, C
King, BE 
Keywords: Macau
Casinos
Adaptation theory
Visitor profile
Market segmentation
Customer acquisition and retention
Issue Date: 2014
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2014, v. 16, no. 2, p. 105-112 How to cite?
Journal: International journal of tourism research 
Abstract: Macau's casino sector has been expanding rapidly, particularly targeting mainland Chinese gamblers. The novelty and under-researched nature of this market is a challenge for Macau's casino and destination marketers. This study explores the characteristics of the mainland market and compares this with the second placed and more mature Hong Kong market. The profiling of visitors from Macau's main source markets including demographic, region of origin, trip behaviour and motivation characteristics provides insights into the future success of the destination. Adaption theory is used to explain the implications of differences between Gambling and Non-Gambling visitors from the two source markets.
URI: http://hdl.handle.net/10397/55137
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.1902
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