Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55130
Title: The impact of industry force factors on resource competitive strategies and hotel performance
Authors: Tavitiyaman, P
Qu, H
Zhang Qiu, H 
Keywords: Industry forces
Competitive strategy
Brand image
Human resource
Information technology
Hotel performance
Issue Date: 2011
Publisher: Pergamon Press
Source: International journal of hospitality management, 2011, v. 30, no. 3, p. 648-657 How to cite?
Journal: International journal of hospitality management 
Abstract: This study integrates the Porter's five forces and resource-based approach measuring U.S. hotel performance. The results show that hotels with the advantage of low customer bargaining power and low threat of new hotel entrants exhibit the strong human resource and information technology (IT) strategies. In contrast, hotels with the advantage over existing competitors do not exhibit any significant competitiveness of brand image, human resource, and IT strategies. This dues to different hotels define competitors with various criteria such as proximity and price. Competitive human resource and IT strategies indicate the increase of hotel performance, while competitive brand image strategy has no influence on hotel performance. The competitiveness of brand image strategy may overlap with implementing human resource and IT strategies.
URI: http://hdl.handle.net/10397/55130
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2010.11.010
Appears in Collections:Journal/Magazine Article

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