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http://hdl.handle.net/10397/55130
Title: | The impact of industry force factors on resource competitive strategies and hotel performance | Authors: | Tavitiyaman, P Qu, H Zhang Qiu, H |
Keywords: | Industry forces Competitive strategy Brand image Human resource Information technology Hotel performance |
Issue Date: | 2011 | Publisher: | Pergamon Press | Source: | International journal of hospitality management, 2011, v. 30, no. 3, p. 648-657 How to cite? | Journal: | International journal of hospitality management | Abstract: | This study integrates the Porter's five forces and resource-based approach measuring U.S. hotel performance. The results show that hotels with the advantage of low customer bargaining power and low threat of new hotel entrants exhibit the strong human resource and information technology (IT) strategies. In contrast, hotels with the advantage over existing competitors do not exhibit any significant competitiveness of brand image, human resource, and IT strategies. This dues to different hotels define competitors with various criteria such as proximity and price. Competitive human resource and IT strategies indicate the increase of hotel performance, while competitive brand image strategy has no influence on hotel performance. The competitiveness of brand image strategy may overlap with implementing human resource and IT strategies. | URI: | http://hdl.handle.net/10397/55130 | ISSN: | 0278-4319 | EISSN: | 1873-4693 | DOI: | 10.1016/j.ijhm.2010.11.010 |
Appears in Collections: | Journal/Magazine Article |
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