Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55125
Title: Understanding the mechanism behind the zero-commission Chinese outbound package tours
Authors: Zhang Qiu, H 
Yan, YQ
Li, Y
Keywords: Tourism
International travel
China
Issue Date: 2009
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2009, v. 21, no. 6, p. 734-751 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose– This study attempts to demystify the mechanism behind the negative event of the so‐called “zero‐commission” tours that have become synonymous with the booming Chinese outbound tourism in the past decade.
Design/methodology/approach– Utilizing the Atlas.ti computer qualitative analysis software, nine proposed key factors constituting the zero‐tour phenomenon are examined and proven through a content analysis of 30 case studies.
Findings– The validity of the proposed nine factors causing the zero‐tour and their respective degrees of relevance to the phenomenon are also investigated and empirically tested in the study.
Research limitations/implications– The study used the cases from destinations such as Hong Kong and Thailand. It will be better if cases from other destinations such as Malaysia, Japan, Singapore, and Australia can be examined in future studies since the zero‐tour phenomenon also exists in other countries.
Practical implications– This study may serve as a reference for the drafting and implementation of both policy and business countermeasures to curb the zero‐commission tours. Consequently, this would facilitate more positive contributions of the Chinese outbound tourism industry to global tourism development.
Originality/value– No empirical study on the zero‐tour phenomenon was found in the literature. Based on the game theory, the proposed and empirically tested nine factors can serve as the foundation on which future studies on the zero‐commission tour can be conducted.
URI: http://hdl.handle.net/10397/55125
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/09596110910975981
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

14
Last Week
0
Last month
Citations as of Feb 25, 2017

WEB OF SCIENCETM
Citations

7
Last Week
0
Last month
Citations as of Aug 22, 2017

Page view(s)

32
Last Week
0
Last month
Checked on Aug 20, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.