Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/55066
Title: Evaluation of the economic effectiveness of public tourism coupons in China in 2009 - A corrected DEA approach
Authors: Yan, Q
Zhang Qiu, H 
Keywords: Tourism coupon
Economic efficiency
Data Envelopment Analysis
Correction coefficient
China
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2012, v. 17, no. 5, p. 534-550 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Initiation of tourism coupon programs in various destinations in China in 2009 was an innovative policy response to the general nationwide economic downturn brought about by the world financial crisis. Given the size of the Chinese tourism market and the unique role of authorities in China's tourism development, studies on tourism coupons have profound theoretical and practical implications. This paper utilized a Data Envelopment Analysis approach to evaluate comprehensively the economic effectiveness of tourism coupons in eight representative Chinese destinations. In particular, correction coefficients were incorporated to adjust relevant output indicators to a consistent and comparable level. The results showed that the integrated efficiencies of the tourism coupons in all examined destinations had been quite high, thereby validating the policy success of the tourism coupon programs. Practical suggestions are also provided on the technical and operational aspects of the tourism coupon programs.
URI: http://hdl.handle.net/10397/55066
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2011.627929
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

3
Citations as of Sep 18, 2017

WEB OF SCIENCETM
Citations

3
Last Week
0
Last month
Citations as of Sep 16, 2017

Page view(s)

20
Last Week
0
Last month
Checked on Sep 18, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.