Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/54958
Title: Selling to Chinese consumers : the challenges facing retailers in China
Authors: Yip, LSC
Chen, ISN
Issue Date: 2006
Publisher: Pearson/Prentice Hall
Source: In TTT Wee (Ed.), Asian retailing : trends, challenges, strategies, p. 53-79. Singapore ; New York: Pearson/Prentice Hall, 2006 How to cite?
URI: http://hdl.handle.net/10397/54958
ISBN: 9812449582
9789812449580
Appears in Collections:Book Chapter

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