Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/54916
Title: Corporate rebranding campaign - the case of Fairwood
Authors: Ng, PPK 
Issue Date: 2008
Publisher: Routledge
Source: In A Theaker (Ed.), The public relations handbook. London ; New York: Routledge, 2008 How to cite?
Series/Report no.: Media practice
URI: http://hdl.handle.net/10397/54916
ISBN: 9780415428033 (hardback : alk. paper)
0415428033 (hardback : alk. paper)
9780415428026 (pbk. : alk. paper)
0415428025 (pbk. : alk. paper)
Appears in Collections:Book Chapter

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