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Title: Innovative mass customization in the fashion industry
Authors: Yeung, HT
Choi, TM 
Chiu, CH
Issue Date: 2010
Publisher: Springer
Source: In TCE Cheng & TM Choi (Eds.), Innovative quick response programs in logistics and supply chain management, p. 423-454. Berlin, London: Springer, 2010 How to cite?
Series/Report no.: International handbooks on information systems
Abstract: Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.
ISBN: 9783642043123 (hb)
3642043127 (hb)
DOI: 10.1007/978-3-642-04313-0_21
Appears in Collections:Book Chapter

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