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Title: Theory and practice of gift and premium design : the case of Jumbo Watch
Authors: Lee, TC 
Issue Date: 2004
Publisher: School of DesignThe Hong Kong Polytechnic University
Source: In TP Leung (Ed.), Hong Kong : better by design, p. 47-56. Hong Kong: School of DesignThe Hong Kong Polytechnic University, 2004 How to cite?
ISBN: 9889703637 (softcover)
Appears in Collections:Book Chapter

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