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Title: Identifying facilitators, constraints of wine tourism for outbound Chinese tourists
Authors: Gu, QSC
Qiu, HQ 
King, BEM 
Keywords: Wine tourism
Wine tourists
Issue Date: 2016
Source: Proceedings of the 9th Academy of Wine Business Research Conference 2016, Wine Business Research That Matters, University of South Australia, Adelaide, Australia, 17-18 Feb 2016, p. 549-553 How to cite?
Abstract: Purpose - The proportion of the international wine tourists, particularly from Greater China is expanding, compelling many wineries to attach importance to this market and enlarge their potential purchasing power. The aim of this research is to identify the facilitators and constraints from the perspective of outbound Chinese wine tourists and potential wine tourists.
Methodology - The overall approach of this paper is qualitative exploratory. Using in-depth interview, this study investigated the existing facilitators and constraints that wine tourists encountered. Then a preliminary content analysis was performed so as to develop an analytical framework.
Findings - Results will show a wide range of facilitating and constraint factors. They will also reveal how different the perspectives of winery owners and wine tourists are.
Practical implications - the results can serve as a starting point to understand outbound Chinese wine tourists. Implications of the factors that contribute to successful winery operations and local wineries cooperation will be put forward.
ISBN: 978-0-9944460-0-8
Rights: Copyright © 2016
Ehrenberg-Bass Institute for Marketing Science
All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means, including photocopying and recording, or by any information storage and retrieval system, without the written permission of the Ehrenberg Bass Institute for Marketing Science, University of South Australia
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