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Title: Fun in a trustworthy environment? The effects of message source credibility and message appeal on EWOM responses in facebook
Authors: Yiu , CY
Li, H
See-To, EWK 
Issue Date: 2014
Source: 19th UKAIS Conference on Information Systems, 2014, Oxford, UK, 7th-9th April 2014 How to cite?
Appears in Collections:Conference Paper

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