Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/53424
Title: A comparative study on inbound tourists’ perceptions of destination advertising according to advertisement appeal and endorsement types
Authors: Wang, S
Kim, S 
Issue Date: 2013
Source: 2013 TOSOK International Tourism Conference, Seoul, Korea, 3-5 July 2013 How to cite?
URI: http://hdl.handle.net/10397/53424
Appears in Collections:Conference Paper

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