Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/52767
Title: Stock market reaction to unexpected growth in marketing expenditure : negative for salesforce, contingent on spending level for advertising
Authors: Kim, M 
Mcalister, LM
Issue Date: 2011
Source: Marketing Strategy Meets Wall Street II, Boston, USA, 12-14 May, 2011 How to cite?
URI: http://hdl.handle.net/10397/52767
Appears in Collections:Conference Paper

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