Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/52111
Title: Offshore outsourcing of customer services : exploring the moderating role of brand image
Authors: Sharma, P
Mathur, R
Dhawan, ABHINAV
Issue Date: 2007
Source: Third International Conference on Brand Management 2007, Hong Kong, 12 Dec 2007, Asian Centre for Brand Management How to cite?
URI: http://hdl.handle.net/10397/52111
Appears in Collections:Conference Paper

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