Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/51828
Title: The moderator effect of sales promotions on the relationship between brand trust and purchase behaviour
Authors: Luk, STK 
Issue Date: 2006
Source: Thought Leaders Conference on Brand Management, Birmingham, March 2006 How to cite?
URI: http://hdl.handle.net/10397/51828
Appears in Collections:Conference Paper

Show full item record

Page view(s)

37
Last Week
0
Last month
Citations as of Jun 18, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.