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Title: A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers
Authors: Kim, S 
Im, H
Han, H
Issue Date: 2013
Source: The 4th International Research Symposium in Service Management (IRSSM), Kuttikanam, Kerala, India, 2-6 July, 2013, p. 444-452 How to cite?
Appears in Collections:Conference Paper

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