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Title: The effects of match-up endorsers in airline advertising
Authors: Wang, K
Kim, S 
Jhu, W
Gao, Y
Issue Date: 2013
Source: The 4th International Research Symposium in Service Management (IRSSM), Kuttikanam, Kerala, India, 2-6 July, 2013, p. 572-601 How to cite?
Appears in Collections:Conference Paper

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