Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/49762
Title: Analysis of the implementation of celebrity endorsement as a destination marketing instrument
Authors: Van Der Veen, R
Issue Date: 2006
Source: The International Conference on Impact of Movies & Television on Tourism, School of Hotel & Tourism Management, the Hong Kong Polytechnic University, Hong Kong, September 7-9, 2006, p. 18-30 How to cite?
URI: http://hdl.handle.net/10397/49762
Appears in Collections:Conference Paper

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