Please use this identifier to cite or link to this item:
Title: Analysis of the implementation of celebrity endorsement as a destination marketing instrument
Authors: Van Der Veen, R
Issue Date: 2006
Source: The International Conference on Impact of Movies & Television on Tourism, School of Hotel & Tourism Management, the Hong Kong Polytechnic University, Hong Kong, September 7-9, 2006, p. 18-30 How to cite?
Appears in Collections:Conference Paper

Show full item record

Page view(s)

Last Week
Last month
Checked on Aug 20, 2017

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.