Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/45505
Title: A study of the effect of country image on consumers' evaluation of an unfamiliar foreign utilitarian product
Authors: Ho, DCK
Issue Date: 2009
Source: The Australian and New Zealand Marketing Academy Annual Conference, Melbourne, Australia, 30 Nov - 2 Dec 2009 (CD) How to cite?
URI: http://hdl.handle.net/10397/45505
Appears in Collections:Conference Paper

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