Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/45504
Title: Factors influencing effective rebranding strategy
Authors: Liu, SW
Tang, E
Issue Date: 2009
Source: Australian & New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009 How to cite?
URI: http://hdl.handle.net/10397/45504
Appears in Collections:Conference Paper

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