Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/44279
Title: The impact of social media to shape SME's brand equity
Authors: Lam, E
Issue Date: 2012
Source: 2012 AMA Summer Marketing Educators' Conference, Chicago, USA, Aug 17-19, 2012 How to cite?
URI: http://hdl.handle.net/10397/44279
Appears in Collections:Conference Paper

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