Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/44275
Title: Strategic disagreement paradox in marketing strategy making
Authors: Atuahene-Gima, K
Kim, N 
Andrus, D
Issue Date: 2010
Source: AMA Winter Marketing Educators' Conference, New Orleans, USA, 18-24 February How to cite?
URI: http://hdl.handle.net/10397/44275
Appears in Collections:Conference Paper

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