Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/44072
Title: A new nature-based tourism motivation model : testing the moderating effects of the push motivation
Authors: Xu, J
Chan, S
Keywords: Hong Kong
Nature-based tourism
Pull motivation
Push motivation
Issue Date: 2016
Publisher: Elsevier
Source: Tourism management perspectives, 2016, v. 18, p. 107-110 How to cite?
Journal: Tourism management perspectives 
Abstract: This research note focused on Hong Kong's nature-based tourism and disentangled the tourists' motivation factor structure. A new tourism motivation model was developed by particularly incorporating the moderator of push motivation. The push motivation was found to contribute to the tourists' future behavior as a moderator. Managerial implications were provided to Hong Kong Tourism Board and industry practitioners to design nature-based tourism promotion campaigns more strategically.
URI: http://hdl.handle.net/10397/44072
ISSN: 2211-9736
DOI: 10.1016/j.tmp.2016.01.001
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