Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/44070
Title: Shopping destinations and trust - tourist attitudes : scale development and validation
Authors: Choi, M
Law, R 
Heo, CY
Keywords: Destination marketing
Regulatory focus theory
Shopping tourism
Trust
Issue Date: 2016
Publisher: Pergamon Press
Source: Tourism management, 2016, v. 54, p. 490-501 How to cite?
Journal: Tourism management 
Abstract: Shopping is one of the oldest tourist activities and commonly accounts for the majority of travel budgets. However, tourists have expressed concerns regarding the risks they face in shopping destinations. Scholars have suggested that trust is a mechanism for reducing the complexity of human behavior in a situation that involves uncertainty. Therefore, the present study aims to investigate the trust of tourists toward shopping destinations. Specifically, the study attempts to develop and validate the measurement properties of a scale, which measures shopping destination trust. The target sample comprised shopping tourists. Via convenience sampling, 708 usable samples were collected in Hong Kong. Subsequently, purification of the measurement scale, assessment of the latent structure, and scale validation were conducted. Results reveal that shopping destination trust consists of nine dimensions. The present research is expected to shed light on potential research topics in the field of shopping tourism.
URI: http://hdl.handle.net/10397/44070
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2016.01.005
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