Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/44068
Title: Towards a taxonomy of tourism products
Authors: McKercher, B 
Issue Date: 2016
Source: Tourism management, 2016, v. 54, p. 196-208
Abstract: This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.
Keywords: Classification
Taxonomy
Tourism product
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2015.11.008
Appears in Collections:Journal/Magazine Article

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