Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43850
Title: Examining the quality antecedents and moderating effects of experiential value in a mega-event
Authors: Lee, JS 
Min, CK
Keywords: Event quality
Event visitor behavior
Experiential value
Expo 2012 Yeosu Korea
Mega-event
Issue Date: 2016
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2016, v. 33, no. 3, p. 326-347 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study aims to explore (1) the underlying dimensions of experiential value (EV), (2) the quality antecedents of EV, and (3) the moderating effects of EV on the relationships between the quality dimensions of Expo 2012, Yeosu, Korea, and visitor satisfaction. Although gaining event experience is a crucial reason why event visitors attend certain events, EV has yet to be fully investigated in event literature. This study offers an expanded view of the event consumption experience from the EV perspective, thus contributing to the event literature, particularly by investigating the unexplored aspect of event visitors’ behavior. The theoretical and practical implications of the findings are also discussed.
URI: http://hdl.handle.net/10397/43850
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2015.1051642
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