Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43843
Title: Smartphones in tourism and hospitality marketing : a literature review
Authors: Kim, HH
Law, R 
Keywords: Consumer
Hospitality research
Journal review
Marketer
Smartphone marketing
Smartphones
Tourism research
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2015, v. 32, no. 6, p. 692-711 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Smartphones are a growing marketing platform whose increasing popularity affects tourism by helping tourists communicate and share information while traveling. Considering the growing significance of smartphones in tourism and hospitality, this study analyzed 104 articles related to smartphones that were published in academic journals and papers presented at conferences from the perspective of both marketers and consumers. The number of studies on smartphones was found to have increased between the years 2000 and 2013. In particular, the number of studies focused on the consumer perspective was larger than that focused on the marketer perspective. This paper contributes to academic research by identifying areas that lack emphasis and providing an agenda for future research.
URI: http://hdl.handle.net/10397/43843
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2014.943458
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

7
Last Week
0
Last month
Citations as of May 20, 2018

WEB OF SCIENCETM
Citations

8
Last Week
0
Last month
Citations as of May 17, 2018

Page view(s)

72
Last Week
0
Last month
Citations as of May 21, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.