Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43842
Title: Hotel theming in China : a qualitative study of practitioners’ views
Authors: Wassler, P
Li, X
Hung, K 
Keywords: China
Experience economy
Hotel
Marketing
Theming
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2015, v. 32, no. 6, p. 712-729 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Facing increasing competition, many hotels have adopted “theming” as a marketing strategy. Although still in its fledgling stage, hotel theming has already gained popularity in the growing Chinese hotel market. This study conducted focus group discussions to understand the concepts behind hotel theming in China. Respondents were 41 practitioners from the Chinese hotel industry, who were enrolled in an executive graduate program. Data revealed that hotel theming has four analytical dimensions, namely, the current state, perceived facilitators, inhibitors, and future prospective for developing such strategy in China. Results showed that the specific traits of the Chinese hotel market are highly important for the success of hotel theming in the given context.
URI: http://hdl.handle.net/10397/43842
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2014.933727
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