Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43726
Title: Online travel agents—hotels’ foe or friend? A case study of Mainland China
Authors: Zhang, L
Denizci, GB 
Kucukusta, D 
Keywords: Agency problem
Hotel
Hotel distribution
Online travel agents
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2015, v. 11, no. 4, p. 349-370 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: The emerging Chinese hotel market offers clear opportunities for online travel agents (OTAs). The distribution landscape has been reshaped as a result of recent technological advancements and new emerging players. This study examines how OTAs operate in the Chinese market and their relationship with hotels from an agency theory perspective. Data were collected from secondary sources using keyword searches from January 2013 to May 2014. The findings indicate that hotels have little negotiating power with OTAs, and consequently the OTAs play a dominant role in their relationship with hotels. Meanwhile, the competition between OTAs is more intense than the competition between OTAs and hotels due to recent technological advancements and the intervention of Baidu, Alibaba, and Tencent in the Chinese OTA market.
URI: http://hdl.handle.net/10397/43726
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2015.1111823
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

33
Last Week
1
Last month
Checked on Sep 18, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.