Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43725
Title: Comparing motivations and intentions of potential cruise passengers from different demographic groups : the case of China
Other Titles: 比较来自不同人口背景群组的潜在邮轮乘客的动机和意图 :一个中国的案例
Authors: Fan, DXF
Qiu, H 
Hsu, CHC 
Liu, ZG 
Keywords: China
Cruise
Demographic background
Intention
Motivation
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2015, v. 11, no. 4, p. 461-480 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China has been growing rapidly over recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only a few studies have investigated the perceptions of Mainland Chinese consumers toward such an industry. Hence, by adopting qualitative and quantitative research methods, this study explores how the motivation and intention of potential cruise consumers differ in terms of their demographic background. Travelers of different ages, incomes, and marital status groups demonstrate varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were proposed accordingly.
邮轮业是全球休闲市场中增长最快的。作为全球邮轮市场一个重要的组成部分,近年中国的邮轮市场正在快速增长,并引进对行业有利的政策和兴建新邮轮码头,及增进客户对邮轮的意识。可是,只有少数研究调查了中国大陆消费者对邮轮业的认知。本文采用定性和定量研究方法,探讨了人口背景如何影响潜在邮轮消费者的动机和意图。研究发现,来自不同年龄﹑收入和婚姻状况群组的旅客展现了不同的邮轮旅游动机和意图。本文亦就动机因素对消费者的邮轮旅游意向的影响进行了探讨。此项研究对理论和实践做出了贡献。
URI: http://hdl.handle.net/10397/43725
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2015.1108888
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