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Title: Hong Kong’s destination image in the eyes of residents
Other Titles: 香港在其居民眼中的旅游形象
Authors: Xu, J
Hui, CKT
Chan, EAH
Keywords: Destination image
Hong Kong
Local residents
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2015, v. 11, no. 4, p. 440-460 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: Hong Kong’s tourism is facing the challenge of sustaining its position among destination competitions. A destination’s image is crucial to its marketing success; therefore, seeking an understanding of the nature of images is important to build a more favorable image and enhance a destination’s attractiveness. This study examined the perceptions of local residents about the image of Hong Kong as a tourist destination. Three-hundred and four local residents were surveyed to determine their perceptions of Hong Kong’s destination image. The overall perceived image of Hong Kong in the view of its residents was positive. Residents felt that convenient transport, freedom from threats of terrorism, and safety and security were the most important image. This study has also provided insightful implications for achieving the future sustainability of Hong Kong’s tourism development.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2015.1111182
Appears in Collections:Journal/Magazine Article

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