Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43723
Title: Competitiveness of Macau in developing the exhibition sector : can gaming industry contribute?
Authors: Qiu, S
Li, M 
So, SI
Lehto, X
Keywords: Destination marketing
Destination perception
Exhibition
Gaming destination
Macau
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2015, v. 11, no. 3, p. 278-296 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: It is getting popular for gaming destinations to develop their MICE (meeting, incentive, convention, and exhibition) business, but little research has connected gaming and exhibition. Macau has become a world leading gaming destination and is now devoting itself to exhibition development. This development has attracted some research attention, but the competitiveness of Macau in the perceptive of attendees is still to be revealed. Meanwhile, the advantage of a gaming destination in exhibition development lacks empirical examination. This study investigated exhibition visitors’ destination perception of Macau and their primary reasons for attending. Results showed that Macau’s exhibition competitiveness can be improved in order to compete with other exhibition cities in Asia, such as Hong Kong. In addition, the results show that gaming and other entertainment facilities do not contribute as much as one expects to attracting current visitors when compared with other factors.
URI: http://hdl.handle.net/10397/43723
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2015.1083924
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

36
Last Week
0
Last month
Checked on Aug 20, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.