Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43437
Title: Metaphor in case study articles on Chinese university counseling service websites
Authors: Tay, D 
Keywords: Chinese context
Counseling
E-health
Metaphor
Issue Date: 2015
Publisher: John Benjamins
Source: Chinese language and discourse, 2015, v. 6, no. 1, p. 28-56 How to cite?
Journal: Chinese language and discourse 
Abstract: This paper investigates metaphor use in case study articles (CSAs), which share knowledge and describe counseling processes, on a Chinese university counseling centre website. Metaphors from 27 CSAs were coded under the variables textual position, target, and source. Chi-squared tests of independence reveal a moderate association between metaphor targets and metaphor position within CSAs(Cramer's V = 0.3897), but not between sources and position(Cramer's V = 0.0751). Crosstabulation of targets and sources reveal prominent conceptual mappings in CSAs, which are analyzed with reference to communicative and cultural factors underpinning the counselor-student relationship. Implications and future directions are discussed.
URI: http://hdl.handle.net/10397/43437
ISSN: 1877-7031
DOI: 10.1075/cld.6.1.02tay
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