Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43245
Title: A holistic approach to understanding the use of travel guidebooks : pre-, during, and post-trip behavior
Authors: Tsang, N
Chan, G
Ho, K
Keywords: Travel guidebooks
Information search
Hong Kong travelers
Itinerary needs
Security needs
Issue Date: 2011
Publisher: Taylor & Francis
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 7, p. 720-735 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study proposed a holistic approach to understanding the usage of travel guidebooks. Guidebooks were revealed to outperform other travel information sources in the stages of "during" and "post-travel" but lost their competitiveness in the pre-trip planning to the Internet, especially on the search for information on destination and accommodation. A factor analysis on an 18-item instrument concluded that travelers possess six underlying need dimensions when using guidebooks: reflective, security, confirming, destination, itinerary, and functional needs. Therefore, recommendations were provided for practitioners to reconsider the positioning of travel guidebooks when formulating product development and marketing strategies.
URI: http://hdl.handle.net/10397/43245
ISSN: 1054-8408 (print)
1540-7306 (online)
DOI: 10.1080/10548408.2011.611741
Appears in Collections:Journal/Magazine Article

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