Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43244
Title: Factors affecting tourist satisfaction with theatrical performances : a case study of the romance of the Song Dynasty in Hangzhou, China
Authors: Song, H
Cheung, C
Keywords: Tourist satisfaction
Theatrical performance
The romance of the Song Dynasty
China
Issue Date: 2010
Publisher: Taylor & Francis
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 7, p. 708-722 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors are identified to have affected tourist satisfaction: "Performance," "Venue Environment," "Service," and "Stage Facilities." These theatrical performance factors are examined to assess the relative influence on tourist overall satisfaction. Tourists have the highest satisfaction with "Stage Facilities" among all factors; however, "Service" is the most influential predictor of tourist overall satisfaction. Tourist demographic and travel characteristics toward these four theatrical performance factors reveal several significant differences. Discussions and implications are provided to theater operators to improve tourist satisfaction with theatrical performance not only in Hangzhou, but also in the whole of China.
URI: http://hdl.handle.net/10397/43244
ISSN: 1054-8408 (print)
1540-7306 (online)
DOI: 10.1080/10548408.2010.519675
Appears in Collections:Journal/Magazine Article

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