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Title: A missing link in understanding revisit intention—the role of motivation and image
Authors: Li, M
Cai, L
Lehto, X
Huang, J
Keywords: Revisit intention
Destination image
Travel motivation
Rural tourism
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 4, p. 335-348 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: ABSTRACT This study addresses two gaps in the research on tourist revisit intention: the impact of the pre-visit psychological factor of travel motivation and its relationship with destination image. Path analysis is adopted to examine the relationships among destination image, travel motivation, and revisit intention in a rural tourism context. A causal relationship is detected between three motivation dimensions, two image dimensions, and revisit intention. All three motivational constructs (intellectual, escape, and belonging) exert a significant influence on the cognitive dimension of image, whereas only the motivation construct of escape is significantly related to the affective dimension of image. A causal relationship is also identified between the affective dimension of image and revisit intention.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2010.481559
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