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Title: Travel motivations
Authors: Kim, KY
Jogaratnam, G
Keywords: Asian international students
Domestic american students
Student market
Travel motivations
Issue Date: 2002
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2002, v. 13, no. 4, p. 61-82 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Abstract The purpose of this study was to assess and compare the travel motivations of both Asian and domestic college students. A comprehensive review of the literature was used to identify psychological motivations for travel and these were further assessed in terms of their importance and performance. Based on survey responses from 525 students enrolled at three universities in the U.S. Midwest, there seem to be many similarities as well as some clear differences in the students' travel motives. The importance-performance technique is used to assess the relative significance of attributes and satisfaction with the fulfillment of needs. Implications for marketing decision makers are suggested.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1300/J073v13n04_04
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