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Title: Consumer perceptions and behavior
Authors: Weber, K
Keywords: Strategic alliances
Consumer perceptions
Services marketing
Issue Date: 2002
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2002, v. 13, no. 4, p. 27-45 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Abstract The primary objective of this article is to highlight the importance of consumer perceptions in strategic airline alliance settings. Previous research on strategic alliances, both in the service and manufacturing sector, has mainly focused on issues relating to the organization. Consumer perceptions have generally been ignored-in view of the pivotal role of the consumer in service settings a surprising neglect. The paper focuses on the airline industry, an industry with a high service element, to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behavior. If not carefully monitored, these shifts may adversely affect performance measures of individual alliance partners in the long-term.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1300/J073v13n04_02
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