Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43232
Title: Hospitality and tourism education in Uganda : an integrative analysis of students' motivations and industry perceptions
Authors: Tukamushaba, E
Xiao, H
Keywords: Hospitality and tourism education
Study motivation
Career choice
Employer perception
Uganda
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Journal of teaching in travel & tourism, 2012, v. 12, no. 4, p. 332-357 How to cite?
Journal: Journal of teaching in travel & tourism 
Abstract: This article presents an integrative analysis of students' motivations in choosing hospitality and tourism programs as well as industry perceptions of graduates' qualifications for employment in Uganda. A mixed-method approach is used for data collection, analysis, and reporting. Quantitatively, the study replicates a motivational scale of choosing educational programs and identifies six factors that collectively explain about 60% of the variance in students choosing hospitality and tourism programs in this African developing economy. Industry perceptions of graduates' qualifications for employment are reported on the basis of qualitative interviews. Implications of the study are discussed in light of curriculum and program refinement to better prepare future graduates for the industry.
URI: http://hdl.handle.net/10397/43232
ISSN: 1531-3220
EISSN: 1531-3239
DOI: 10.1080/15313220.2012.729457
Appears in Collections:Journal/Magazine Article

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