Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43226
Title: Chinese leisure travelers' preferences of rate fences in the Airline Industry
Authors: Denizci Guillet, B
Xu, YE
Keywords: Airline revenue management
Rate fences
Rate restrictions
Chinese customers
Issue Date: 2013
Publisher: Taylor & Francis
Source: Journal of hospitality marketing & management, 2013, v. 22, no. 3, p. 333-348 How to cite?
Journal: Journal of hospitality marketing & management 
Abstract: The purpose of this study is to understand Chinese leisure travelers' preferences on airfare rate restrictions. Using conjoint analysis, advance purchase and price were identified as the most important attributes of Chinese travelers' overall preferences. Refundability and changeability were comparatively less important attributes. The identification of these values will help airline industry professionals gain a better understanding of Chinese leisure travelers' preferences when they design airline rate restrictions.
URI: http://hdl.handle.net/10397/43226
ISSN: 1936-8623 (print)
1936-8631 (online)
DOI: 10.1080/19368623.2011.653098
Appears in Collections:Journal/Magazine Article

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