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Title: Modeling the commonly-assumed relationship between human capital and brand equity in tourism
Authors: Denizci Guillet, B
Tasci, A
Keywords: Tourism product
Human capital
Tourism education
Customer loyalty
Service quality
Brand equity
Issue Date: 2010
Publisher: Taylor & Francis
Source: Journal of hospitality marketing & management, 2010, v. 19, no. 6, p. 610-628 How to cite?
Journal: Journal of hospitality marketing & management 
Abstract: Since most of the product quality in tourism is determined by intangible factors of service, the quality, skills, experience, and capabilities of service personnel become utmost important in the success of tourism business. The purpose of this article is twofold: (a) to provide an argument on the significance of the relationship between human capital and brand equity of a tourism product; and (b) to develop a conceptual model to guide empirical investigation of the relative magnitude of the causal relationships between the involved constructs. A model is developed along with appropriate operationalization suggestions for pertinent constructs.
ISSN: 1936-8623
EISSN: 1936-8631
DOI: 10.1080/19368623.2010.493073
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