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Title: Development of the Convention Industry in Korea
Authors: Yoo, J
Keywords: Convention industry
SWOT analysis
Issue Date: 2004
Publisher: Routledge, Taylor & Francis Group
Source: Journal of convention & event tourism, 2004, v. 6, no. 4, p. 81-94 How to cite?
Journal: Journal of convention & event tourism 
Abstract: ABSTRACT The convention industry in Korea has experienced a rapid development, and the hosting of international meetings and events has emerged as a major business in Korea's tourism industry. This paper provides an overview of the development of the convention industry in Korea and assesses the current convention market by applying SWOT analysis. The country's current marketing strategies are also evaluated. The analysis suggests that Korea has great opportunities to emerge as a new international convention destination in the 21st century. The future growth of Korea's convention industry depends on whether the country can manage the challenges better than competitors with effective marketing strategies.
ISSN: 1547-0148
EISSN: 1547-0156
DOI: 10.1300/J452v06n04_06
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