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Title: Examining the effect of self-image congruence, relative to education and networking, on conference evaluation through its competing models and moderating effect
Authors: Lee, JS 
Back, KJ
Issue Date: 2009
Source: Journal of convention & event tourism, 2009, v. 10, no. 4, p. 256-275
Abstract: This study sought to elaborate on the effect of self-image congruence on conference evaluation by analyzing two competing nested models and the moderating effect of self-image congruence on the relationship between networking and attendee satisfaction. This study sampled members of a U.S. academic association who had previously attended its annual conference. Self-image congruence was found to significantly improve Model 2 (the proposed model) in evaluating a conference. Self-image congruence also moderated the networking-satisfaction path. In addition to networking and education, self-image congruence was found to affect conference evaluation by attendees. Findings of the study provided theoretical and practical implications for meeting organizers/planners to better design meetings.
Keywords: Self-image congruence
Conference evaluation
Publisher: Routledge, Taylor & Francis Group
Journal: Journal of convention & event tourism 
ISSN: 1547-0148
EISSN: 1547-0156
DOI: 10.1080/15470140903372103
Appears in Collections:Journal/Magazine Article

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