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Title: What makes theatrical performances successful in China's Tourism Industry?
Other Title: 中国旅游演出成功的秘诀是什么?
Authors: Song, HQ
Cheung, C
Issue Date: 2012
Source: Journal of China tourism research (中國旅游硏究), 2012, v. 8, no. 2, p. 159-173
Abstract: This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.
Keywords: Theatrical performance
Content analysis
Publisher: Routledge, Taylor & Francis Group
Journal: Journal of China tourism research (中國旅游硏究) 
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2012.677365
Appears in Collections:Journal/Magazine Article

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