Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43210
Title: What makes theatrical performances successful in China's Tourism Industry?
Authors: Song, HQ
Cheung, C
Keywords: Theatrical performance
Success
China
Content analysis
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research, 2012, v. 8, no. 2, p. 159-173 How to cite?
Journal: Journal of China tourism research 
Abstract: This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.
URI: http://hdl.handle.net/10397/43210
ISSN: 1938-8160 (print)
1938-8179 (online)
DOI: 10.1080/19388160.2012.677365
Appears in Collections:Journal/Magazine Article

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