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Title: The problems of developing wellness tourism in China : from supply perspective
Other Title: 从供应角度看中国发展保健旅游的问题
Authors: Kucukusta, D
Heung, V
Issue Date: 2012
Source: Journal of China tourism research (中國旅游硏究), 2012, v. 8, no. 2, p. 146-158
Abstract: China offers many advantages for the wellness tourism sector. The country's natural resources and local culture are significant drivers of development in the sector, which is gaining increasing attention from investors and visitors. However, the development process needs to be configured well to overcome the structural and operational challenges it faces. Hence, the study reported here examined the possible challenges faced by the wellness tourism sector in China and gathered potential solutions from wellness tourism experts, including professionals working in the tourism, health, and education industries. The results indicate that a lack of trained personnel, insufficient cooperation between key players, and a lack of facilities and attractions are the major obstacles to sectorial development. The experts surveyed proposed that these obstacles could be overcome by government support, promotional activities, and personnel training. The implications of these findings and directions for future research are discussed.
Keywords: Wellness tourism
Publisher: Routledge, Taylor & Francis Group
Journal: Journal of China tourism research (中國旅游硏究) 
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2012.677363
Appears in Collections:Journal/Magazine Article

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